Professionalism and personal branding


What is a personal brand and why is it important?

Your personal brand is how you act, what you stand for, what key values characterize you, and how you express them. Your brand is your reputation, and it signals your value to an employer.

It’s important because 92 percent of hiring managers use social media to screen employees. And over 75 percent of those managers use LinkedIn to recruit. What they see on social media lets them know whether you’ll be a good fit for their culture.

With so many people on the internet, it’s important to develop a voice that is genuine and stands out. Building a brand can sound intimidating, but with focus you can develop a personal brand. Professionals at and share these tips for developing personal branding, and explain why personal branding is more important than ever.